The IAM bracelets are designed and handcrafted in Echo Park by Maria Isaacs, and this is her story:

Affirmations, as I see them, are 'positive statements of a desired outcome'.

'When you first say an affirmation, it may not seem true. But remember, affirmations are like planting seeds in the ground. When you put a seed in the ground, you don’t get a full-grown plant the next day. We need to be patient during the growing season'.

This is taken from “The Power Is Within You” by Louise Hay, by far the most important and inspiring influencer in my life. She lived an intentional, great, healthy, generous, fun life until her transition in 2017 at the age of 90. 

Her message to the world is easily absorbed and expressed simplistic: love and approve of yourself, forgive yourself and others, and use positive affirmations as a tool for manifesting good things for yourselves and our planet.

'Let us consider words as the foundation of what we continually create in our lives. An affirmation is a beginning point. It opens the way to change. When we 'work with affirmations' we consciously choose sentences or words, that will either help eliminate something, or create something new in your life'.

My celebration of Louise’s legacy, is the carefully chosen affirmations that I write by hand and engrave on leather bracelets. I started making them because I needed to be reminded to choose a more loving language towards myself. I had a tendency to focus intensely on my flaws. Even though I started my day with good intentions, by lunch I'd forget. The inner critic awoke and was nagging me about not being perfect enough. 

'I LOVE MYSELF JUST THE WAY I AM' was the first reminder I made, and since then, the collection has grown to contain about 26 different reminders, for all kinds of mindsets and challenges. I've been inspired by great people you might know: Marianne Williamsson, Joseph Campbell, Rudolf Steiner, Dalai Lama, Wayne Dyer, Louise Hay - and by great people you might not know: Catrin Kihlborg, Elliot Gillström, Kristin Leachman to name a few. 

Your wrist is a perfect place for a reminder. Since I started wearing the bracelets, I've increased the number of times a day that I say, think and nurture my affirmations. It's been good for me, the seeds that I've planted has sprouted and bloomed for sure, and many of my 'desired outcomes' have become my reality.

That's why I'm so eager to spread and share Louise's legacy with the world. There is too much time and energy spent on negativity, gossip, worrying in vain, resentment, guilt, blame etc. Let's use our energy to love ourselves and our planet as much as we can instead. That's why we're here!"

"It's just a thought, and a thought can be changed" (Louise Hay)